Our mission:
To help our clients reach their goals faster and cheaper than if they try to do it without us.
• We find new revenue streams quickly.
• We reduce costs without disruption to core business.
• We increase sales without clients having to increase overheads.
"Customised solutions that deliver measurable ROI"
Why Brabazon Group?
Simply because there are times when a business (of any size) needs external help to get results fast. Help that is without bias and politics, can bring in new ideas (but proven in other markets or sectors) and 'make things happen'; often getting results faster than relying on internal or established suppliers and resources.
Often we work on CPA basis(performance based reward) but even if we work on a fee based model, it is accountable and the best value in 'Performance Management' at £500 to £1000 per day.
During our corporate life we have seen great waste of budget and time due to ‘Big Business’ protocol and bias. We understand the need for Due Dilligence & Procurement Teams but sometimes there is a need for a dynamic 'panacea' that is low budget , low risk, and gets results fast - and can be rolled out if an 'early mover advantage' is to be kept.
The need for a team to advise without bias and politics, BUT with a profound degree of authenticity and be totally accountable for their recommendations. It is what we needed then and it is needed more than ever in these uncertain times.
Everything our clients do needs to be totally measurable and objective.
Data Services
You can have highly paid academics & theorist ‘bleat’ on about every aspect of marketing BUT without the right data you will be coming from behind!
We have the right data - exclusive distribution of the most precise data in the UK- that will give you the ‘edge’. 19million records for third party use - direct mail, telemarketing, email campaigns, TV, Radio & Press media planning, all profiled at door step level - NOT done by the commonly used generic post code socio demographics.
We have an overlay of 7 million emails, again - this is compliant for third party use.
The real value though - is the clever use of transactional & behavioural modelling that we can do to ensure you have data with the highest ‘propensity to respond’ to your medium, your proposition & the time of your campaign - right time, right message, right audience & right channel - in essence, the RIGHT data. What did we say at the beginning? Without it - you are wasting time & money as well as devaluing your brand & proposition. Just look what is happening to the Loans, Debt & Claims Management & Insurance Markets! Habituation of the proposition - you either need it or you don’t and there are more effective ways to make people want to use your services.
Talk to us - we can satisfy your needs on a fair & commercially viable basis… with longevity, consultative input & consistent growth on roll out.
Whether it is data selection, enhancing your databases, preparing a precise profile of your REAL target audience, renting data from us or ‘e appending’ ( appending emails to your own databases) we can provide more commercial value than what’s out there right now - we should know - we were in your shoes a few years ago. What was on offer when we needed it was not good enough - not accountable. As business partners - we are accountable because we have had first hand experience of both client & agency side management over 25 years. This is not a young team of American ‘digital’ marketers who confuse spamming face book as a compliant, brand respecting ‘lead gen’ campaign (sic).
Precision Targeting
We all know that the key to successful sales & marketing is having the ‘Right Data at The Right Time’ but equally, you need to be able to refine your proposition so that it also includes ‘The Right Message & the Right Medium’
When we worked with EDS there was a great belief in the ‘All to One’ business process - where we managed the whole customer journey of the clients business model. It allowed us to target the audience with emotive propositions via channels that had a high propensity to impact positively on the ‘need’ of the customer at a precise time - by hour, day, month or life time cycle.
Recently we have had great success with a client by selecting geography, age, profession & investment needs. We had a very tight window due to FSA regulations & a very tight budget - but in three months all targets were hit.
What we did there - refining the proposition & media, selection data that had the highest chance of success & minimising wastage in media, management & data costs - can be done for any sector - health, lifestyle, care homes, leisure, charities, sport, finance, insurance, automotive, publishing, gambling & government - call us and see how we can help you.
The media we supply data for also is broad ranging - email marketing, sms, multi media, direct mail, broadcast media (Radio, TV), Press and telemarketing. We can reduce wastage by directing you right to the audience you need AND we can also help you reduce cost of acquisition by enhancing the performance of your own database with transactional data.
If you have historic data which is of no value to you, we can look at how that too could be monetised.
Call us to see just where we can give you an edge.
The team has seen market conditions like this in Japan 10 years ago, and seen recession in the UK 18 years ago. We firmly believe in the commercial benefits of outsourcing in the best of times but it is mission critical in times of recession.
Everything you do today or plan today, has to have results within 3 to 6 months. We can help you with this.
Our clients appreciate that we can make things happen faster than them relying on stretched internal resources and enjoy the benefit of us operating without disrupting core business processes.
We have facilities to test outside of the internal political & brand restrictions – and when the business model is proven, help you roll out and ramp up to ensure early mover advantage and sustain the commercial edge.
In the end it comes down to why clients buy Brabazon...
comments such as:
'... innovators'
'... well connected'
'... depth & breadth of knowledge - you are seasoned managers!'
'... Ethical, committed and accountable'
'... you always provide good value for money'
'... honest and trustworthy '
'... easy to work with'
Brabazon Group Clients
Client list available on request.