About
Brabazon Group Team Credentials
For over 10 years the Brabazon team have worked together …
- leveraging partnerships
- adopting new technology & channels to market
- finding new markets nationally & internationally
- sizing and de –risking new market entry
- developing new products & affinity programmes
- restructuring and re-engineering business processes & customer journeys
- de –risking new strategies via ‘plug & go’ pilots
- sustaining early mover advantage
… and during that time they have helped businesses of all sizes. Here are some of the landmarks together with recent successes:
- US Insurance ‘new’ entrant into the UK market – 8 million new insurance policies in 4 years from a cold start
- UK Bank needing to hit sales targets before a merger- over 69,000 new ‘active’ accounts in a 3 month regional pilot and then rolling out to a nationwide programme.
- UK Automotive distributor- 40,000 vehicle & finance applications per month from a cold start 3 months earlier
- UK house hold brand for fashion & soft furnishing- appended emails to their database and achieved £1.6million in new sales in first 6 months.
- Regional Motors Dealers- built small but precise databases within defined drive times and generated sales in ‘quarters’ that surpassed previous year sales.
- Localised email database build and email newsletters to support shopkeepers & SME’s in an effort to counter Supermarket activity that threatened ‘Parade’ shopping footfall, resulting in one shop increasing turnover by 30% in an 18 month period despite the decline of bus routes to that Parade.
- Pension Company- annual target achieved in two months activity by using precisely targeted propositions to the right age groups.
- Household name Travel Company – reduction in call centre budgets & direct mail by using tightly defined offers though email to prospects with transactional history in the Brabazon database.
- On-line Gift, Gadgets & Game company- £30,000 sales in a 6 week period following a 2 week lead time from briefing.
In conclusion the Brabazon Team have successfully migrated their call centre & direct mail strategies to the digital & email channel thanks to the demographics behind their database & the effectiveness of their Broadcasting system.
About Brabazon Group…
They make money by making money for their clients and often that means introducing them to established ideas that they have not tried or sharing ‘thinking ‘ that gives them an unfair or early mover advantage.
One thing Team Brabazon do know is how much wastage there is in ‘on and off line’ marketing.
All you really need is to just get two things right – find the audience & their need- then your business model can be refined to meet your forecasted margins.
As for Brabazon Group – they can help you find that audience and they will give you a better return on your investment than if you ‘tried to do it without them’.
Introducing Brabazon Digital
Following the ‘Proof of Concept over the past 3 years that Team Brabazon can adopt the strategies of their call centre, Direct Mail and Data programmes from the 1990’s and Noughties to the Digital Channel, it is time to introduce three new services that are priced to meet budgets from all sizes of businesses … from the shopkeeper with one outlet to the conglomerate with thousands and who may need to support outlets regionally due to competitive activity or historical adverse trading conditions.
Brabazon Digital – Data. Over 10 million emails WITH full demographics and third party opt in.
Brabazon Digital – Email Broadcasting. 5 million per month capacity and 90% inbox penetration.
Brabazon Digital – Internet Services. ‘Plug & Play’ internet solutions whatever your budget, whatever your time pressure. With this service Brabazon can get you active in the Digital Channel within weeks.