The Brabazon Team
Mark Reohorn - CEO
Mark is a highly experienced, international ‘rain maker’ specialising in the FMCG, Publishing, Insurance & Credit Card Sectors with extensive knowledge in Business Process Outsourcing (with a bias to call centre & distribution), fraud reduction and secure distribution.
Via Brabazon Group, he has leveraged his proven track record (of 25 years) of helping clients secure profitable contracts and develop their existing contracts & processes into profit centres via efficiency drives or as part of diversification into new and complimentary business models.
His career started at Saatchi & Saatchi in financial advertising, mergers, acquisitions and demutualisations, moving into Business Process Outsourcing in the the 1990s working for British & American Global BPOs.
In 1999 he joined the British Post Office as part of the management team preparing it for 'Open Competition'.
During his time there he worked on Mergers & Acquisitions, 'Special Projects' for the then new 'Blair' administration covering work for the Treasury, the NHS and the concept of 'Universal Bank' for the financially disenfranchised.
By 2003 he had established a 'near shore' outsourcing solution in Czech Republic to open up the Central European & Eastern Markets - CEE markets ( see Financial Times' articles) to reduce operational costs for UK businesses and access to 80 million adults for pioneering sales strategists.
Brabazon Group evolved from this model - capitalising on the fundamental rule that although 'technology is an enabler, it is the creative application of the technology' that delivers business objectives.
The Brabazon team have been together since 1995 and are proven in their adoption of technology, the accountability of senior management and an absolute committment to profit for the 'client'.
Mark's final word on business realtionships comes from his mentor David Harrison during his earliest days at Saatchi's - 'the Manager is ultimately responsible & the Client has total Sovereignty'.
Virginie Buckingham - Director of Strategic Partnerships
Virginie has over 20 years experience in marketing and sales with particular expertise in the Insurance sector. She has held key account management and business development positions at SITEL UK, the leading global process outsourcing provider and AEGON DMS, the leading direct marketer of life and supplemental life insurance. She specialises in direct marketing and has worked on a variety of exciting projects with companies such as ACE, AXA PPP, AEGON, Assurant, AIG, 3, Barclaycard, Royal Bank of Scotland, Lloyds TSB, E.on to name but a few.
She was instrumental to the set up of Stonebridge International Insurance both in the UK and in France. Virginie has built successful large scale telemarketing programmes in France and in Central Europe. Her main focus now is affinity marketing, engineering successful partnerships between the clients of Brabazon Group and product providers. She is passionate about what she does and likes to work in a "can do" culture.
Beverley Salisbury - Associate Director
In a career spanning 23 years, Beverley’s expertise has centred on Account Management & Customer Service predominantly in the Financial Services/Contact Centre arena. Becoming self-employed in 2002, her first contract was for a property investment training company to create an inbound, full service solution for their UK operation, and shortly thereafter, she moved on to manage a variety of outbound telesales initiatives for some of the UK’s largest Insurers.
In the last six years, she has directly managed c. 25,000 calling hours per month, across 11 call centres in UK, Canada & India, providing consultancy services directly for each product provider, focussed on performance management at each call centre. Her involvement in each project has incorporated call centre selection, contract negotiation, due diligence, skills development, systems set-up, product training, scripting, file management, quality assurance and ongoing campaign performance management
Laurence Brown - Managing Consultant: Regulation & Sales
Laurence has had a well founded career spanning 20 years in highly regulated markets & first worked with the team responsible writing one of the first training and competence programmes in the Financial Services industry and subsequently with Legal & General, implementing the transition to a fully regulated mortgage market. Unlike many in his position he also has a proven track record in sales management from running small teams to developing people and businesses as a Key Account Manager with Legal & General and as a National Sales Manager with the brief to move the Company and it’s Partners to a technology and service based model that would attract business through innovative low cost and high profit strategies.
Since then he has provided expertise in Compliance for Intermediary Networks & Insurance companies throughout the UK. His authorised Financial Services business through Bates Advice provides services to High Net Worth clients from sport to captains of industry.
As a partner of Brabazon Group he provides consultancy & interim management for clients who need reviews of processes be it in sales force management, call centre sales, MARCOMS and review of fundamental ‘Hygiene Factors’ for clients operating in Highly Regulated markets.
