Competitor Intelligence
In these acutely competitive times, there is no place for speculation, hunches or simple market research - you need professional, bespoke, competitor intelligence.
This service calls upon our partners who are specialists in Business to Business Customer Insight - this is not an 'add on', it is a bespoke, specialist team of 20 professional managers and a support team of 100 field staff.
During our business life we at Brabazon have had to forge a strong & infallible insight into our clients' markets and in doing so has established a strategic relationship with a team who specialise in the interface between marketing and sales strategy. They have an in-depth understanding of the B2B sales process and the factors which determine why clients win and lose accounts – this knowledge will benefit your business both tactically and strategically. The fully integrated product menu includes:
- Customer Satisfaction Research
- Terminated / Lost Prospects Interviews
- Competitor Benchmarking
- Competitive Intelligence
- Mystery Shopping
- Market Sizing
- Commercial Due Diligence