Data Services
Enhance your own data to reduce media costs or access our 'Monetize' database to reach the 'Right' audience at the 'Right' time with the 'Right' offer.
We have exclusive access to the largest comsumer database in the UK.
Based on transactional behaviour the 'Monetize' database will reduce your cost of acquisition on various levels - management time and marketing channel costs such as emailing, sms & telemarketing.
A key feature is the 7 million plus emails with full field detail ( up to 235 fields) to enable precise, personalised targetting.
Compliance
The base has complete compliant opt in and can be traced to source.
The data is cleaned in-house using deceased and gone away suppression files, PAF, BT Osis, the Electoral role, salacious name removal software and is checked against MPS and TPS files. We have two Data Compliance officers and work in line with DMA standards. All our consumer records have the relevant and legal opt-in and opt-out permissions.
As a team we have worked on this for three years and the team has won several prestigious accolades & awards. They have processed more than 3000 orders and have cleaned and refined more than 23 million consumer records. Each month they add new data providers and bring on new clients helping us refine, develop and clean our database to provide a 360 degree view of the individuals we hold information on.
We have exclusive contracts with over 100 information providers and currently have over:
- 19,000,000 unique, de-duped marketable consumer records
with gender and validated postal addresses - 7,00,000 opted in email addresses
- 15,000,000 with Date of Birth
- 12,000,000 verified landline/mobile numbers
- 7,000,000 motor insurance renewal dates
- 5,00,000 home insurance renewal dates
- 5,000,000 opted in SMS records
- 5,000,000 confirmed homeowners
- Up to 235 data fields per customer to ensure precise targeting.
- 10,000 fresh full finance applications per day
with up to 40 fields including email and opted in for future contact
by third parties. - This is transactional data, refreshed EACH MONTH with full provenance & ability to be tracked back to individual source - giving you commercial viability & peace of mind for authenticity in your marketing.
Data Appending
We match your records against our database and can add valuable customer information such as emails & latest mobile numbers opted in for broadcast (to allow cheaper ways to communicate with your audience), recent consumer behaviour (to establish propensity to 'respond' to offers), renewal dates, type of car driven, value of home, number of credit cards, size of loan and much more.
Monetising Data
We can assess your database, look at ways it can generate royalties on non conflicting programmes.
Campaign Management
As well as providing consumer data we can also:
- Broadcast, monitor and report on email campaigns.
- Produce responder profiles for your marketing campaigns.
- Analyse you customer database to produce ideal target profiles.
Contact Brabazon to discuss how we can reduce your cost of acqusiition and /or turn your database into a profit centre and significant corporate asset. We will manage the database and monetise it in a compliant, ethical and authentic way.